Crafting Strong Women
Create a healthy lifestyle that's attainable and sustainable
Next Round: March 04, 2024
instant Access: food tracker, calorie calculator, & comprehensive guide
Does this sound like you?

I don't know what to eat

You next meal is always a guess - and usually comes from a drive-thru or vending machine in a pinch.

I don't know what to lift

You feel lost in the gym, or end up just doing the same old routine from a magazine

I don't have time

Kids, work, travel - there aren't enough hours in the day to prep food or workout

I need someone to hold me accountable

You know you can do this, you just need someone in your corner
TRIM is a food, fitness & accountability app
✔️Personalized Nutrition Tracking
Macro tracker + diverse meal plan library

✔️Flexible on-demand, PDF workouts
Designed for the gym or home (+ pregnancy & postpartum)

✔️An app you can take anywhere
All meals, workouts, and motivation is right at your fingertips

✔️Direct feedback from a live trainer
Daily accountability and motivation with texting reminders

The choice is yours
The way we see it - you can take one of two roads here.

You can keep doing what you're doing - even though we both know its not working.

Ten years from now:

You'll be 20lbs+ heavier...

Talking about the glory days when you fit in your favorite jeans...

Buying more clothes each year because last years don't fit...

Though you hate taking your shirt off on vacation...

Going to a chiro for your "bad back"...

Still eating McDOOGIES every day on the way to work...

Too tired to coach your kid's team after a long week...

OR you could:
Make some simple tweaks TODAY that will change everything:

Always know where your next meal is coming from...

Become confident in the gym...

Create time each day to focus on yourself without sacrificing family time...

Look and act like the superhero your kids think you are...

Literally add years to your life to spend with your family...

Be more confident, healthy, and stronger than you were in your 20's...

Have other women coming up to you asking how you did it...​

ALL with someone HELPING you along the way.

So what's it gonna be?
Always know exactly what to eat
Balance protein, carbs, and fats for a manageable diet that supports muscle building, fat loss, and overall health. Significantly enhance workout results and energy levels throughout the day.

Know exactly what to do in the gym and at home

Flexibility to workout anytime, anywhere with easy-to-follow PDF guides and on-demand workouts in the app. Unique, custom-programmed workouts that help you get stronger through progressive overload and don’t get boring.

Actually stick to a program
Flexible scheduling, daily motivation, and adaptable workouts ensure you stay on track and achieve your goals. Ideal for busy men, helping you maintain a consistent fitness routine that fits their schedule and specific fitness goals.
A real trainer will hold you accountable
Your trainer checks in with you daily, making sure you’re sticking to the nutrition plan and exercise regimen, offering personalized adjustments as needed and providing the kind of hands-on, consistent support that keeps you motivated.
Changing your lifestyle is actually easy
We mix it up - so every day is new and exciting to stimulate your mindset while also keeping metabolism high.

Here's what you'll do each day.


Check your Daily Post

Get your workout, food intake for the day and motivation first thing in the morning.

Get your workout in

Hit the day's workout or pick an on-demand beat-down if you're on the go.

Stick to the meal plan

Eat all of the foods you love, just eat the right amount.

Check in with your trainer

Submit your daily intake and activity and get a real response the next morning.
I'm here to help

Hi! My name is Marissa Vicario McFarland (@MarissaVicario on Instagram).
I’m a board-certified Integrative Nutrition Health Coach, published Author and certified barre instructor.

My love for fitness started at the early age of 18 when I started taking step aerobics classes after school at my local gym in Louisville, Ky. I loved how strong and energized exercise made me feel. By the time I graduated college, I was running and taking boxing and mat Pilates classes.

After moving to New York City in 2004, I took up endurance sports and began running road races, including two Marathons and several Sprint and Olympic-distance Triathlons. Having been a junk food vegetarian from the age of 13, I soon realized that my athletic performance was largely dependent on my nutrition. It didn’t take long before I made the connection between food and fitness and developed a love of whole foods nutrition.

In 2008, I received my nutrition training from the Institute for Integrative Nutrition and started my private health coaching practice, Marissa’s Well-being and Health.

In 2018, just before my 40th birthday and shortly before my husband and I started IVF treatments to start our family, I discovered TRIM. I initially joined because I was curious to see how I could improve what I was already doing but the results I saw in just TWO ROUNDS blew me away as I became the fittest, most confident, and energized I had ever been. I relied on TRIM through pregnancy and postpartum and I’m now a Mama to my daughter, Valentina.

My mission as a coach has always been to empower women to ditch fad diets and I’m so grateful I found TRIM so I can continue to do that!